The New Christmas Canon: The Hallmark Channel’s Countdown To Christmas movie event is a guilt-free holiday indulgence

In The New Christmas Canon, The A.V. Club looks beyond Rudolph’s nose and Zuzu’s petals to highlight entertainment from the ’90s, ’00s, and ’10s that has become a seasonal staple—or deserves to.

During the evening hours of Saturday, November 28, the hashtag #AChristmasDetour started trending nationwide on Twitter. Clicking through led to hundreds of fans conversing with actress Candace Cameron Bure during the premiere of her Hallmark Channel original holiday movie, A Christmas Detour. Bure was merrily tweeting references to the film (“Man, my teeth look white! LOL :)”), retweeting photos of scenes from the set, giving away a scarf she wore in the movie, and answering questions such as “How long does it usually take you to memorize your lines??”

The Twitter chatter paid off: According to Variety, the movie drew a 0.67 rating in adults ages 18-49 and 4.778 million viewers overall—making …

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