Newswire: Witch trend officically peaks with proposed Broom-Hilda franchise

If nothing else, you’ve got to admire the optimism of producers Gilbert Adler and Jason A. Rosenberg. In defiance of God, the Garfield trilogy, and the evolution of the witch archetype from grizzled hag to gothy single lady who’s into crystals, the duo are banking on making an obscure comic strip about a “1,500 year-old, man-crazy witch with an attitude and a weight problem”—so, basically, the Cathy of witches—into a hit franchise.

That sassy piece of intellectual property would be Broom-Hilda, whose eponymous cartoon strip started in 1970 and is still running wherever comic strips run in 2016. Broom-Hilda’s main personality traits are that she’s fat and crass—she smokes cigars, drinks beer, and rarely changes her underwear—and is still obsessed with landing a man, which makes her inherently hilarious. But Adler finds great pathos in Broom-Hilda’s plight: “This is about …

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