Newswire: University study concludes that vapers think they’re pretty fucking cool

Not that any of you vape-happy hepcats who read The A.V. Club needed a reminder, but a recent study conducted by researchers at San Diego State University has concluded that vaping is, scientifically speaking, really fucking cool. Or, at least, it’s perceived to be cool by the people that do it. In the paper, published under the very uncool title of “Why do people use electronic nicotine delivery systems (electronic cigarettes)? A content analysis of Twitter, 2012-2015,” researchers present the conclusions they came to after mining Twitter for more than 3 million mentions of awesome keywords like “electronic cigarette,” “e-cigs,” and “vaping.”

What they found was that, over the course of those four years, people’s primary reasons for vaping have statistically evolved from wanting to quit cigarettes to simply looking cool. In fact, what Inverse calls “image-conscious vaping” increased 16 percent in 2015. Actual tweets were not …

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