Newswire: There’s going to be a documentary about Coke bottles

Documentary filmmaking has the ability to influence public policy, create cross-cultural empathy, and make everybody hate SeaWorld. And now the powerful medium is being used for a new purpose: selling Coca-Cola.

Specifically, the new documentary from Matthew Miele (Scatter My Ashes At Bergdorf’s) and Justin Bare will explore the history of the glass Coke bottle just in time for its 100th anniversary.While the film is being produced by Miele’s Quixotic Endeavors, The Hollywood Reporter notes, “The Coca-Cola Company has blessed the project and will help pay for marketing.” This means the film likely won’t explore Coca-Cola’s anti-union sentiments, but it probably will feature those adorable polar bear ads.

The documentary will not only explore the production history of the bottle, but also “its influence on pop art, cinema, artists, including the late Andy Warhol, fashion, music, business, advertising and design.” As Miele puts it, “When …

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