Newswire: Norm Macdonald is now Colonel Sanders

Something squirrely has been going on over at Kentucky Fried Chicken. Last spring, the company trotted out Colonel Sanders as part of a 75th anniversary brand refresh, by which we mean going back to its old branding. Seeing as how the original camera-friendly founder Colonel Sanders was dead, KFC tapped Darrell Hammond (a man with experience replacing deceased pop-culture touchstones) to impersonate the Southern gentlemen for a series of ads.

Now, in an apparent acknowledgement of their pitchman’s ersatz nature, KFC has replaced Hammond with fellow SNL alum Norm MacDonald. While Hammond was likely picked because of his impressionistic talents, MacDonald’s iteration is intentionally lacking in the Colonel’s je ne sais quoi. Things get very meta very quickly in a series of new spots, as the “real” Colonel grouses about imposters trying to steal his mojo:

The ads are a continuation of KFC’s increasingly self-aware campaign …

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