Newswire: Neil Gaiman’s Cheesecake Factory stunt raises $100k for refugees

Given the number of dumb things people do on the internet, often for free, it’s always nice to see the power of LOL-random be harnessed for good. Case in point: a movement that’s raised more than $100,000 for the United Nations’ refugee relief agency, based on people wanting to hear Neil Gaiman read about cheesecakes.

Dear @neilhimself: for $500K to the charity of your choice would you read the Cheesecake Factory menu in its entirety onstage pls advise

— Sara Benincasa (@SaraJBenincasa) May 19, 2017

The #NeilCake drive started, obviously, on Twitter, that magical place where the idea-to-output window is so small as to make conscious thought both wasted and extraneous. A few weeks ago, a fan used the platform to ask the American Gods author whether he would do a live reading of the entire massive menu of cream-cheese-and-sugar depot The Cheesecake Factory …

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