Newswire: McDonald’s embraces not-so-Big Macs, nixes ambitious custom burger menu

McDonald’s uphill journey to becoming a “modern, progressive” burger joint in a culture that’s increasingly cognizant of culinary and health trends continues. Yesterday, Business Insider reported the iconic chain’s latest, most ambitious initiative yet, the “Create Your Taste” custom-burger menu, has been shelved. In its place are “Signature Crafted Recipes,” a decidedly more manageable option that offers fewer choices for customization and bundled toppings. You gotta walk before you can run, my dudes. Remember McSpaghetti?

McDonald’s also unveiled the choice of both larger and smaller versions of the Big Mac. The “Mac Jr.” pumps that special sauce over a single 1/6-pound patty, while the “Grand Mac” stuffs gullets with 66 percent more beef, an extra slice of cheese, and a larger bun. They’ll be available for a limited time nationwide early next year.

These moves come courtesy CEO Steve Easterbrook, who took control of …

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