Newswire: Lego adds Scooby-Doo to its list of licensed playsets

Lego, the multimedia brand that occasionally also makes plastic toys, has announced that Scooby-Doo will be the latest franchise to receive its profit-granting touch. The Denmark-based toy company will start producing minifigures and playsets for the long-running cartoon franchiseincluding the members of Mystery Inc. and the titular canine, long considered pop culture’s most erudite crime-solving doglater this year. The company will also be working with its partners at Warner Bros. to produce the inevitable 22-minute Lego Scooby-Doo animated special intended to promote the set.

While not possessing the juggernaut cachet of other Lego partners like Star Wars and Harry Potter, Scooby-Doo has done an admirable job of keeping itself in the popular consciousness for 47 years, with the popular Cartoon Network series Mystery Incorporated and the upcoming Be Cool, Scooby-Doo both keeping the franchise fresh. It seems fitting, then, for the characters and their weird world of …

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