Newswire: HBO Now to break free from cable and shackle itself to Apple this April

Ever since last fall’s announcement about standalone HBO, many of us been fantasizing about kicking our cable boxes to the curb (preferably from a fifth-story window). Now Variety reports that the service, newly dubbed HBO Now, will be available starting next month. Despite this good news, we’ve had hints that nothing as perfect as HBO’s original programming can exist without some kind of catch. And so, HBO rolled out its Faustian bargain: for $14.99 a month, subscribers will be able to enjoy HBO Now’s “standalone” service—provided they have an Apple TV, iPad, or iPhone.

HBO CEO Richard Plepler broke the news at today’s Apple’s press event. “All you need to get HBO Now is a broadband connection and an Apple device,” said Plepler. “When you subscribe to HBO NOW you will have access to all our acclaimed original programming — past, present and …

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