Newswire: Coke Zero is dead, long live Coke Zero Sugar

Aside from one very famous example, the Coca-Cola company has largely operated under the “if it ain’t broke, don’t fix it” model, mostly because you don’t become a brand as ubiquitous as Coca-Cola by doing new and unexpected things. Unfortunately, very few companies can resist the siren song of new and unexpected things, so now Coca-Cola has announced that it will once again be doing something different and possibly ill-advised. As reported by Business Insider, the company will soon be killing off Coke Zero and replacing it with Coke Zero Sugar, a new drink with a totally different recipe.

For those who aren’t familiar with Coke Zero, it’s the sugar juice that is cooler and tastier than crummy old Diet Coke, but since it has zero calories, it’s practically good for you. Also, it comes in black cans, which is how you know it …

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