Newswire: Apple wants to take over your home
Apple recently scrapped its plans to build and market its own self-driving car. But that doesn’t mean that the Cupertino, CA technology giant has abandoned its dream of outfitting every inch of your future in aerospace-grade aluminum and sapphire glass. Bloomberg is now reporting on a partnership between Apple and some of the U.S.’ largest home builders. A pair of demonstrations reveal Apple’s strategy to literally be installed into the foundation of your new home.
Lennar Corp. delivered a sleek demonstration in a spec home outfitted with $30,000 worth of upgrades, including shades, climate, music, lighting, and security all working in concert to ensconce you in a harmonious environment that expensively anticipates your every move. Meanwhile, KB home pitched a similar system at a more affordable, $2,000 entry-level price point.
While Amazon and Google have long competed in this space, Apple is not developing their …