Newswire: Air New Zealand’s latest air safety video is a Men In Black parody for some reason

The Lord Of The Rings films earned New Zealand a lot of international good will. On screen, the country seemed picturesque, while New Zealander’s willingness to embrace all things Tolkien made them charming and relatable. And Air New Zealand’s recent Lord Of The Rings-themed safety video stayed on the right side of nerdy, turning the country into the geographical equivalent of Gone Girl‘s “cool girl.”

But the airline’s latest safety video calls all that into question. Perhaps New Zealand isn’t a cool girl at all, but merely a weird kid with out-of-date tastes. Because rather than celebrate a timeless fantasy series with a video full of celebrity cameos, Air New Zealand’s latest reference point is apparently 1997’s Men In Black and, specifically, the Will Smith single that accompanied it:

The actual joke here is that New Zealand’s rugby team is the …

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