Inventory: Early lead: 9 Super Bowl teasers better than the movies they advertised
This Sunday, as the Panthers take on the Broncos at Levi’s Stadium, the major Hollywood movie studios will be engaged in their own very public showdown: For upwards of $5 million a pop, executives will bid for the patronage of American moviegoers, subjecting a captive audience to 30-second commercials for the biggest films coming to a theater near them. There is, of course, an art to constructing the perfect Super Bowl movie trailer, and the best of these expensive, bite-sized advertisements are arguably even better than the movies themselves—either by virtue of expertly concealing the flaws of subpar pictures or by compressing the pleasures of a whole film into an exhilarating half-minute flurry of sound and imagery. Below, we’ve singled out nine Super Bowl teasers more exciting, effective, or satisfying than the films they tease.
1. Independence Day (1996)
It’s not that Roland Emmerich and Dean …