Interview: Crazy Ex-Girlfriend’s Rachel Bloom on going viral and the best day to drop a video

In today’s age of YouTube and digital streaming, the line between traditional television and online entertainment is getting blurrier by the view count. People often use YouTube to try to get on television, while TV shows such as Key & Peele grow massively in popularity thanks to clips on YouTube. It’s a give-and-take relationship that will one day probably just merge into one platform, but there’s still a desire for many people in the YouTube generation to make the jump to television.

That’s what happened for Rachel Bloom, whose music videos such as “Fuck Me, Ray Bradbury” and “You Can Touch My Boobies” helped her become a bonafide YouTube star, and who is now in the middle of her first season as the creator, writer, and star of Crazy Ex-Girlfriend on The CW.

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