Great Job, Internet!: Wendy’s is not taking anyone’s shit anymore
It was only three days into 2017 when Wendy’s started owning people on the internet. First came Thuggy-D, a troll who doubted the fact that the chain never freezes its beef and then got owned so hard by the fast-food giant that he deleted his account. (They later made up.) Aglow with the success that comes with a successful online owning, Wendy’s then launched a full hardass campaign, including a Super Bowl spot designed around shit talk.
Last month, we received a press release from Wendy’s letting us know about this tweet:
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy’s (@Wendys) March 30, 2017
That this came straight from its PR department suggested that owning other brands online had become a full part of Wendy’s brand playbook, replacing, um, “place …