Great Job, Internet!: Read This: The story behind “the horror” of the Urban Sombrero

Back in the summer of 1996, in the wake of co-creator Larry David’s departure, Seinfeld writers Alec Berg and Jeff Schaffer were pondering where the popular NBC comedy should go next. George’s patient but luckless fiancée, Susan, had been killed off by poisoned envelopes at the end of the seventh season, and the writers also needed “something new and fun” for career-hopping Elaine Benes to do. What Berg and Schaffer came up with was Seinfeld‘s eighth season premiere, “The Foundation.” Perhaps the best remembered element of that classic episode was a strange bit of Mexico-inspired apparel called the Urban Sombrero, supposedly a product that Elaine (Julia Louis-Dreyfus) had devised for her employer, catalog maven J. Peterman (John O’Hurley). The patently ridiculous Urban Sombrero proved so popular for so long with Seinfeld viewers that as recently as April 2016, there was a failed Kickstarter campaign to make …

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