Great Job, Internet!: Read This: The real Force Awakens money is in the merchandise

Probably the craftiest and most profitable move George Lucas ever made in his life was retaining the merchandising rights to his original Star Wars films when he signed a contract with 20th Century Fox. He can buy plenty of beard trimmers and plaid shirts with the extra $5.5 billion he earned from that maneuver. Sci-fi’s mightiest franchise is in the clutches of Walt Disney these days, but the House Of Mouse is determined to keep the Star Wars merchandise gravy train rolling, as detailed in a new Variety article by James Rainey. In fact, with The Force Awakens opening on December 18, the franchise’s best money-making days may yet be ahead of it. The seventh film in the series features not only classic characters like Han Solo and Luke Skywalker but new characters like Rey and Captain Phasma, all of whom can be turned into action figures …

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