Great Job, Internet!: Read This: An account of the near collapse and subsequent rise of Lego

It seems hard to believe, in an era when The Lego Movie made $468 million globally last year, but a decade ago, Lego was actually on the verge of collapse. After the 2002 holiday season, Toys R Us stores were actually left with over 40 percent of their Lego stock unsold. Costly product flops and mismanagement had driven the business into the ground. And yet, like a phoenix that gets really good at interlocking various pieces of plastic together, it came roaring back. In 2014, for the first time ever, Lego’s profits beat out those of Mattel, despite the latter’s ownership of Barbie, Hot Wheels, Fisher-Price, and numerous other brands.

Fast Company has posted a lengthy account of the fall and rise of Lego over the past 15 years, detailing the steps it took to revamp its flagging business and once again get the children of the world …

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