Great Job, Internet!: Neil Cicierega’s Lenny Kravitz cover has successfully gamed Google’s algorithms

You know how it is: It’s a dull, hot Saturday afternoon, and you suddenly realize you can’t remember all the words to Lenny Kravitz’s “Fly Away.” Luckily, Google is here to help you: One quick search for “Lenny Kravitz Fly Away lyrics,” later, and you’re all set, YouTube video at the ready to serve as a welcome refresher. You start the video, and everything seems fine. Except…why is Lenny singing so much about dragonflies? Why is he covered in Milky Way bars? What, frankly, the fuck is this?

Our hypothetical Kravitzhead has run into the algorithm-gaming work of internet mastermind Neil Cicierega, whose “lyric video” for the 1998 hit—which we reported on back when the evil genius behind Mouth Sounds and “Bustin” first uploaded it back in 2014—is now the top search result for people searching for the song’s proper words. The …

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