Great Job, Internet!: Grey Poupon has had a lengthy, distinguished career in hip-hop

Whether because it’s a familiar status symbol or simply because it rhymes so well with “coupon” and “futon,” Grey Poupon has been the most popular mustard in hip-hop for decades now. Kanye West raps about it. So does Jay Z. Grey Poupon is practically a motif on Ghostface Killah’s 1996 album Ironman. Vox‘s Estelle Caswell hadn’t planned on researching the history of condiments mentioned in rap lyrics, but she couldn’t ignore all those references that kept popping up in the music she loves. So she dug around a little, and what she found was rather remarkable. Grey Poupon references are not only extremely common in rap, verging on cliché, but they’ve all but exploded in the last few years. Caswell’s 10-minute video traces the history of the “overpriced white wine Dijon mustard” over the last few decades and explains why this particular condiment …

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