Great Job, Internet!: GIF artists shake up Taylor Swift’s “Shake It Off”

If the GIF is the preeminent art form of the 21st century, then the High Quality GIFs subreddit is the virtual salon where the medium’s best and brightest meet to show off their work and compare notes. Recently, 17 members of this Reddit community collaborated on an ambitious project: a four-minute GIF tribute to Taylor Swift’s 2014 pop hit “Shake It Off.” The end result, after a combined 200 hours of work, is an alternate universe version of the original video in which virtually every second has been augmented with added visual jokes, most of which are based on pop culture references and memes. For instance, Swift is joined during the ballet sequence by the cast of Rick And Morty. The breakdancing portion of the video features extras imported from Futurama. Before the video ends, John Travolta, Miley Cyrus, Dave Chappelle, Jim Carrey, Bill Murray, and others have …

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