Great Job, Internet!: Dr Pepper went all dystopian future during the 1980s cola wars

The so-called “cola wars” of the Reagan era, immortalized in song by Billy Joel, did more than just call attention to the subtle but crucial differences between Coke and Pepsi. The ever-escalating, celebrity-endorsement-studded ads also ensured that all other competing soft drinks would be pushed even further into the margins. What’s a plucky, ambitious rival to do? Dr Pepper decided to go with the nuclear option. Or, more accurately, the post-nuclear option: a series of elaborate ads designed to look like miniature science-fiction epics set in a grim, dystopian future.

One 90-second spot, obviously inspired by George Miller‘s Mad Max franchise, is set on “the planet Dullzon after the cola wars” and follows a taciturn, cowboy-hatted renegade who traverses a ruined landscape with his squat, googly-eyed alien sidekick in search of refreshment. Pretty much everything a viewer could want from an actual Mad Max movie is here …

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