Great Job, Internet!: Burger King ad lists Whopper ingredients as cyanide, rat meat, toenail clippings
Last night Burger King released a new ad, in which a fresh-faced lad bemoans the brevity of his commercial spot but then triggers Google Homes to read the definition of a Whopper to viewers:
As The Verge has pointed out, the amount of people for whom this probably worked is incredibly small—they would need to have cable and a Google Home near each other and watching it when this aired with the volume set at an appropriate level to pick up the demand. Nevertheless, it’s a creepy, fourth-wall-breaking stunt that invades viewer’s homes, and netted the expected immediate outrage online.
Ad companies: “why does everyone use ad blockers?”
Everyone: “INTRUSIVE ADS ARE BAD”
Burger King: “Ok Google, define intrusive”
— small dog friend (@duckinator) April 13, 2017
In order to make the ad work, however, Burger King had to first change Wikipedia’s definition of the Whopper to …