For Our Consideration: How athletes wind up on cereal boxes
If you’ve watched more than five minutes of children’s programming in the last, say, 40 years, you know by heart the variety of marshmallows that make up the Lucky Charms rainbow. The seven marshmallows in Chicago Cub and World Series MVP Ben Zobrist’s new cereal, Zorilla Crunch, are a bit more difficult to nail down.
There’s the green moon. The orange crown. The yellow star. The blue-and-yellow ice cream cone. The pink… um… Yoda head? The purple shark fin-looking thingy. The tie-dyed triangle that might have mutated from an actual bowl of Lucky Charms left for decades behind a couch in the dressing room after a Grateful Dead concert. There’s no rhyme or reason to the sugary amulets in each box of Zobrist’s cereal, but that isn’t really the point.
The combination of athletes and cereal seems natural: the notion of a nutritious …