Expert Witness: What’s it like to make an Adult Swim infomercial?

In entertainment, an awful lot of stuff happens behind closed doors, from canceling TV shows to organizing music festival lineups. While the public sees the end product on TVs, movie screens, paper, or radio dials, they don’t see what it took to get there. In Expert Witness, The A.V. Club talks to industry insiders about the actual business of entertainment in hopes of shedding some light on how the pop-culture sausage gets made.

In November 2014, the sitcom-theme-song parody Too Many Cooks captured the attention and the imagination of the Internet, a viral hit that spun off intellectual takes, musical tributes, and parodies like so many interconnected shows-within-shows. But the video didn’t originate online: Like You’re Whole, For Profit Online University, and In Search Of Miracle Man, Too Many Cooks debuted in the 4 a.m. “infomercial” slot on Adult Swim, the premier spot for absurdist …

Leave a Reply

Your email address will not be published. Required fields are marked *