Expert Witness: Plexiglas, poop, and penguins: Life behind the scenes on the Puppy Bowl

In entertainment, an awful lot of stuff happens behind closed doors, from canceling TV shows to organizing music festival lineups. While the public sees the end product on TVs, movie screens, paper, or radio dials, they don’t see what it took to get there. In Expert Witness, The A.V. Club talks to industry insiders about the actual business of entertainment in hopes of shedding some light on how the pop-culture sausage gets made.

Now in its 11th year, Animal Planet’s Puppy Bowl isn’t so much a sporting event as it is an adorable institution. The sporty homage airs every Super Bowl Sunday—originally only during the game but now on a consistent loop for 12 hours—and drew an astounding 12.4 million viewers in 2013. With a kitten halftime show, furry cheerleaders and commentators, a witty human referee, and a starting lineup of 55 adoptable …

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