Expert Witness: “I got 4 bikes”: 2 Nickelodeon Super Toy Run winners reminisce 20 years later

In entertainment, an awful lot of stuff happens behind closed doors, from canceling TV shows to organizing music festival lineups. While the public sees the end product on TVs, movie screens, paper, or radio dials, they don’t see what it took to get there. In Expert Witness, The A.V. Club talks to industry insiders about the actual business of entertainment in hopes of shedding some light on how the pop-culture sausage gets made.

Held annually throughout the ’80s and ’90s and subject to insane amounts of frothing rapture from kids everywhere, the Nickelodeon Super Toy Run gave one lucky winner five minutes to run rampant over a toy store. Whatever they took home, they kept, and that was that. It was a commercial-hungry kid’s dream come true, and a great bit of brand synergy between Nickelodeon, Kay Bee Toy Stores (now KB Toys), and Toys“R”Us …

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