Coming Distractions: The first trailer for The Emoji Movie is pretty ¯_(ツ)_/¯

It’s a foregone conclusion that Sony Animation is making a feature-length, presumably quite expensive major studio film based on emojis, so we might as well embrace it. But even Sony doesn’t seem all that excited about the idea, as evidenced in the first teaser trailer for the film. Rather than choose an exciting spokes-moji like praise hands or the eggplant everyone uses to represent a dong, the trailer is introduced by the “meh” emoji, voiced by professional “meh” person Steven Wright. Apparently, this apathetic symbol is also the father (through what mechanism of reproduction, we’re not sure) of TJ Miller’s Gene, a rogue-moji whose ability to express more than one emotion makes him a pariah amongst his peer-mojis.

Then the trailer cuts to a poop joke, because if there’s one thing that kids love more than phones, it’s poop jokes. That applies to the …

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